With all the excitement surrounding new technology for job search, it’s easy to forget some solid, timeless job search tips. It doesn’t matter if it’s writing a cover letter that makes it past an applicant tracking system, or getting to know the people behind the companies you’d like work for, these simple but effective strategies can make the difference in landing that next job.

Start by defining what you want from your career and the type of company environment you’d like to be part of. Then, align those goals with the kind of positions you’re seeking in order to narrow down your search. Once you’ve identified specific jobs then do your research on every company. Utilize tools like Crunchbase to get an overview of the company’s size and funding history, as well as information on its leadership. You can also find out about mergers, investments, and more. This can help you understand the an understanding of the landscape of the industry and can help you answer the right questions during an interview.

Build a network of people who will provide support and help you land your dream job. This includes former and current managers, coworkers and customers, as well as friends and acquaintances. When connecting with people in your network, be specific about why you’re reaching them and how they can benefit you.

Set goals and organize your applications, networking efforts and follow-ups. This way, you’ll have an idea of what you’ll need to accomplish every week. Don’t be afraid to try new ideas or altering your plan if it doesn’t seem to be working.

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